- Sir Jim Ratcliffe decided to raise ticket prices and abolish mid-season concessions
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Sir Jim Ratcliffe was hounded by his own fans as he left Craven Cottage on Sunday night with the Man United Minority owner continuing to persevere over his controversial ticket price walk.
Fans have been left furious by the club's decision to raise matchday ticket prices mid-season to £66 a game, with no concessions for children or pensioners.
The decision led to protests at Old Trafford with hundreds of people turning up to show their anger ahead of December's clash with Everton.
Sir Jim responded to the protests days later by doubling down and saying 'I don't think it makes sense for a Manchester United ticket to cost less than a ticket to see Fulham.
'I don't want to end up in a position where genuine home fans can't afford to come, but I do want to optimize ticket sales.
'We need to find a balance. And you can't be popular all the time either.
Sir Jim Ratcliffe was accosted by angry fans as he left Craven Cottage on Sunday night
Hundreds of Man United fans staged protest ahead of December match against Everton
Man United Minority owner Sir Jim Ratcliffe has defended increasing the club's ticket prices
And Britain's richest man felt the wrath of that decision as he was ejected from Craven Cottage on Sunday night after his side's 1-0 win over Marco Silva's side.
'£66… you're taking the fan shouted as the 72-year-old rolled out of his window hoping followers were looking for photos.
Fans continued: 'What are you doing mate? We are local. Come on, call it.
Now aware of the situation, Sir Jim sighed, 'Oh, come on…' as he hurriedly raised his window.
That wasn't before more taunts of 'you're worse than polish' and 'we pay your fans, our prices should be a third of Fulham' reached his ears.
A chant sounded of 'Jim Ratcliffe's AC**t, Jim Ratcliffe's AC**t – Like the Glazers, Jim Ratcliffe's ac**t' as Sir Jim's car drove away.