- The iconic drink has long been synonymous with the iconic four -day festival
- But the growing popularity promoted by younger generations has caused scarcity concerns
- This can boost the price of the painting and dried Cheltenham bars
The trainers who go to the Cheltenham festival this year can face great disappointment when they reach the bar, with a popular drink at risk of shortage.
Guinness, the famous Irish and a basic element for racing enthusiasts in the iconic four -day event, runs the risk of running dry due to unprecedented demand.
This has caused concern that the prices of a pint of black things can increase above £ 7.50, and that Cheltenham's supply can be affected.
The Jockey club has committed to a price freezing and it is said that certain events were surrounded by the suppliers to ensure that there are enough Guinness' to hook.
This is believed, including Cheltenham.
However, the investigation of the Racing post He has revealed that the cost of a Guinness in Cheltenham is among the most expensive racetracks in Britain and Ireland.
Cheltenham Festival traigators can face a guinness shortage with demand on demand
The popular drink has long been synonymous with the iconic four -day exhibition
Not that this has left the traigators. Only in 2024, Cheltenham attendees drank more than 265,000 Guinness pints, enough to fill three Olympic swimming pools.
The festival attracts more than 250,000 spectators every year and for a long time has been synonymous with Stout. He is also home to the popular Guinness Village.
Demand has reached the maximum records, driven by growing popularity among younger generations. Guinness was once considered a painting favored by experienced drinkers, but Tiktok's trends have led to remarkable resurgence.
In fact, Guinness sales in the United Kingdom shot at 18 percent year-on-year in 2024 and 18-34 demography were responsible for almost 60 percent of growth.
But there are whispers that the price of the product will have to be uploaded in the near future. The breweries face a relentless demand and increase production costs, and experts have suggested that pints can cost up to 20P to 50p more in March.
As expected, the British have voted to officially crown Guinness in their favorite pint, ahead of their Pub partners Stella Artois and Budweiser.
The Post Racing, which worked with the Censuswide market research firm, asked more than 1,000 residents of the United Kingdom what its favorite alcoholic pint was to drink.
More than 800 participants participated in the survey and Guinness came out victorious with 13.75 percent of the votes. Stella was second with 10.9 percent, while Budweiser and San Miguel continued with 7 percent and 6.9 % respectively.
But drink prices can increase and there are concerns that the offer could be affected
The British who consulter recently voted to officially crown Guinness in their favorite pint
A spokesman for the Vintners Association licensed said: 'The popularity of the increase in Guinness' has been phenomenal, but is pressing immense pressure on breweries, distributors and pubs.
“With the Cheltenham festival only weeks after the January meeting, there is a genuine concern that availability could be severely affected, especially if consumption trends continue.”
Cheltenham's correspondent of Racing Post, James Stevens, said: 'When you think of Cheltenham, you think of Guinness.
'You can't underestimate how important a good guinness is for a multitude of races. People may have difficulty remembering how much your car costs, what your mortgage is, but the price of your favorite impression seems to us.
“The bars and pubs face a difficult time, since their clients stay elsewhere due to very high accommodation, but I imagine that they will not want to risk disappointing a thirsty crowd.”