For his third installment of the advertising campaign of the Super Bowl 'Kick of Destiny', Fanduel opted for a new motto: 'May the Best Manning Win'.
And although it turned out to be Eli, who beat Brother Peyton Manning in the promotional field kick contest, Sunday's true winner proved to be the betting house itself, which enjoyed an increase of 19 percent in the bets of the Year 2 of the campaign.
The kick of Destiny's ads began to run weeks before and focused on the ridiculous premise that Eli had dreamed of becoming a kicker instead of following his father Archie and older brother Peyton in the center. And to upload bets for Eli, his fraternal rival and his antagonist have also been asked for a long time to compete.
Customers could choose one of the two Super Bowl winners brothers to successfully kick a 25 -yard field goal outside the Superdome on Sunday, and fortunate winners get their part of $ 10 million in bonus bets with the book sports online.
Unlike the first two campaigns, which culminated in live ads, this year's contest was transferred to the Super Bowl Lix preacked Fox show and that footage was then reissued in a place in the game for Fanduel.
The results were notable. Almost three million active users bet on the Super Bowl Lix, reaching its maximum point in around 70,000 bets per minute. And with Eli collecting more than half of the kick of 2 million destiny bets, more than one million customers from Fanduel received $ 10 in bonus bets, according to Sportsbook.
Eli Manning celebrates his kick of the victory of destiny with a solemn moment next to the trophy
This year's destination kick moved from a live announcement to the prior to the Fox Super Bowl
This year's announcement ended with some pre -recorded images of Peyton pulling Eli in a float in Nola
In general, players seemed to work well on Sunday. The majority were properly taken the 48.5 points, and a client opted $ 10 to earn a payment of $ 7,612.63 in an eight -legged parliament.
As for the kick contest, neither Peyton nor Eli managed to connect in their first attempt. Peyton withdrew his attempt to the left, while Eli only managed to travel approximately 10 yards more or less before landing right.
“I just followed, Eli,” you could hear a Peyton who speaks garbage during his younger brother's approach.
The legendary wing closed Rob Gronkowski was present after not being able to make the first two attempts of Destiny, as well as Mannings older brother, Cooper, who occupied the role of reporter of the lateral line.
'Was it worse than one of yours? Cooper asked Gronkowski's first attempt at Eli.
“Much worse,” Gronkowski replied.
From there, Eli and Peyton were allowed to move five yards closer, which was more than enough for the Mannings to have a chance.
Peyton had a leg more than enough in his second attempt, but the ball crashed into the right before falling to the grass.
'The sheriff leaves doink!' Cooper exclaimed, using his brother Peyton.
Eli then ended the brief competition by easily making its attempt at 20 yards.
“This feels incredible,” Eli told Cooper later. I've been dreaming of this moment. I just be grinding, I've been working very hard. Finally, being a kicking one feels good.
Fanduel and the Wieden + Kennedy New York advertising agency then quickly spliced the live competition with some pre -recorded clips for an advertisement in the game that was later played in the transmission.
That commercial had Eli being taken to a float Mardi Gras by his older brother, Peyton.
'Did I really want to be a kicker?' Eli asked himself as the commercial narrator. 'It doesn't matter. The most important thing today is that I beat my older brother, Live, on national television.
“Sorry Peyton, but the best Manning won,” Eli concluded. 'Correct, dad?'