He felt like a setback, a walk to the past, when I arrived at Ipswich on the weekend.
Somehow, in the middle of the innumerable trips to see and inform about football, Portman Road had always happened to me, and it was the way the club connected to its place that lifted the soul. 'Always proud. Always Ipswich, always Suffolk 'Read the legend on the wall off the club's store.
There was no mistake who was in the city, due to the strains of 'We are the Tottenham Carril Park' at the railway station at 6 pm, after a 4-1 victory for visitors to the day.
These lush singers seemed happy without realizing that they were out of place with a new edict: the club calls it 'orientation', in which Tottenham has asked the announcers not to call them 'Tottenham'.
No, April Innocents Day is still more than a month of rest. This application is really included in an email from the Spurs, entitled 'Tottenham Hotspur Naming current and, which indicates several two and not doing on the acceptable nomenclature for the club.
A “remastered brand identity” has been “implemented at all physical and digital contact points of the club,” they tell us. Does it emphasize the stations that 'Spurs' are fine for brevity and 'Tottenham Hotspur' very desired, but Plain Old 'Tottenham'? Definitely not.
Tottenham's geniuses, including owner Daniel Levy, neglect that 'Tottenham' with silence has a terrible appearance
That 'Hotspur' is very good: a name with romantic nuances and Shakespeare
The local area has been synonymous with that club since the days of the children of Tottenham who kicked balls in the district and formed the first great team of Arthur Rowe
That 'Hotspur' is very good: a name with romantic connotations and Shakespeare, which, as a friend who supports Tottenham, “felt magical when he was a child, because in a world full of United, Citys, Towns, Athletics, Athletics and albions, there is only one Hotspur.
But seven small words in the email of the club, “never refer to our club as” Tottenham “”, were enough for their heart to sink.
This is the global brand, of course. A form of words that looks better in cups and bags and clothing to sell the 'product' of New York to Nairobi and all intermediate points.
Well, I preferred that brand management was optics: the image you create for your product. Tottenham's geniuses careless to see that silently retiring from 'Tottenham' has a terrible appearance.
That the place must transcend the global in any British club. That without the district whose name seems a minor inconvenience, there would be no 'Tottenham Hotspur'. These arbitrary decisions about what a club is called, by anyone, they are simply not his.
The local area has been synonymous with that club since the days of the children of Tottenham who kicked balls in the district and formed the first great team of Arthur Rowe. It was the Tottenham community that fought against the moving of the club in London in 1977. The Tottenham locals that appeared, week after week, when the club was at its best after the war.
'Tottenham' was good enough for Ossie Ardiles in a recording studio before the 1981 FA Cup final, singing how “I would play a blinder, in the Toting-Ham Cup.” Another indelible part of the historical fabric, apparently no more part of the new 'brand' that 'Tottenham, Tottenham, Tottenham, nobody can stop them'.
No one can deny the work that Tottenham has done in the local area over the years. I clearly remember that children's faces illuminate in a primary school where I interviewed Kieran Trippier seven years ago.
'Tottenham' was good enough for Ossie Ardiles in a recording studio before the 1981 Cup Fa final
Pensioners who support Tiottenham have been told that concessionaires for the club's house game are being eliminated. A campaign to 'save our elders' against that is ongoing
It is the last incident as Tottenham fans turn against their property and require better
But, God knows, that district, with the highest rate of unemployment claimed in London and innumerable properties addressed in the Tottenham High Road, needs all the upbringing, promotion and breath that can gather.
An edict that 'Spurs', a mere nick from London, which, while lacking a lot of wealth: has allowed the Spurs to shoot.
A place, by the way, where pensioners have been told that concessionaires for the game at the club's house are being eliminated. A campaign of 'except our elders' against that is ongoing.
Tottenham is in no way the only club that seeks to achieve a global future with a casual contempt for the past.
The club's badges, the dream of a brand consultant, have been routinely manipulated for financial purposes. Manchester United 'launched the words' Football Club' of his in 1998.
Tottenham 'reinvented his last November, eliminating the name of the club. It was a “more playful and daring approach,” said the public relations turn. “They ruined a great badge,” says my friend.
The names of the land are equally interchangeable. West Ham demands that his stadium is known as 'London Stadium' when most fans feel it should be 'the London Stadium'.
A few years ago, I received an email from Wrexham, in whose field, the racecourse, I have been watching football for most of my life, instructing that it begins to use a new name for the copy, incorporating the name of a Colorado- signature of cold coffee based. Sorry, Wrexham. Absolutely no possibility.
A trip to Portman Road last week will have done a lot to remind Tottenham how a community club really looks
Ipswich supporters pleased to see their small place on the map, even if this stay between the football elite does not last beyond May
Such considerations seemed Dutch doubles for the local Ipswich followers who found sitting under an image of Bobby Robson, Mick Mills and the great team of the city of the eighties of that city on Saturday at lunchtime.
They told me that they were happy to see their small place on the map, even if this stay between the football elite does not last beyond May. “We love our Ipswich,” said one, a feeling that, like the place, seemed an explosion of the past.
PSV fans will welcome Arsenal to Eindhoven next week, with Tottenham and Ajax not far away
Prepare for a wild week
The next week's European accessories list is sufficient to shudder, with two of our clubs in the Dutch city of Hooliganism: Arsenal in Eindhoven on Tuesday and Tottenham in Az Alkmaar two nights later, when Eintracht Frankfurt also arrives at Amsterdam for face Ajax.
Some aspects of continental football never left the dark age. Stab pants on the list.
Bury the opera?
Bury FC and English National Opera, an unlikely combination, are collaborating in a project, called 'Pitch Perfect', to explore the impact of the conclusion of song on the performance of the equipment.
Eno has chosen the ideal club, which stands again again, the upper part of the Northwest County League, after the shameful owner of Rogue Steve Dale took them out of the business.
Angry will be moved to Manchester. Bury the opera? That could fly.
What the hell are United eating?
Is the people of Sir Jim Ratcliffe asking us seriously that we believe they are saving Manchester United £ 1 million when cutting the lunches of the canteen?
Perhaps the corporate genius Sir Jim Ratcliffe could want
Even if United had 1,000 employees, what they don't do, eating in the place five days a week for 50 weeks a year, that would add £ 40 for food, according to that figure.
United is ongoing to earn £ 34 million less in the premiere money this season than the last one.
Since, according to last year's figures, £ 11.5m would be won at the end of 14th, instead of its current position of 15º, perhaps the corporate genius Sir Jim could suggest that Rubem Amorim leaves his precious 'philosophy' and is done claws. points at all costs.
Since the canteen is its current priority, to £ 40 for lunch, it seems fair to ask: “What the hell have been eating in that place?”