The incredible amount that the NFL generated through the presence of Taylor Swift totaled almost $ 1 billion.
While the league enjoyed an increase in the audience since the Swift and Kansas City Chiefs Travis Kelce star made its romance public, Market clock data obtained showing its monetary effect.
After Swift and Kelce made their first public appearance in a Chiefs game on September 24, 2023, it generated $ 366,753,290 in total value of equivalent brand for the NFL through the AFC championship game on January 28, 2024 .
The 14 -time Grammy artist brought another $ 634,304,163 until January 27, 2025, the day after the game for this year's AFC title.
Therefore, Swift generated $ 992,361,912 for NFL in less than two years.
According to the president of Apex Marketing, Eric Smallwood, social networks and digital news have been great factors on Swift's impact on the League.
Taylor Swift has generated almost $ 1 billion for the NFL since the departure star of the Travis Kelce bosses
“The 'rapid effect' and exposure to the corresponding media continued for the NFL and the Chiefs before the beginning of the 2024 NFL season,” he said.
“The media blitz continued while the Chiefs continued to win games and appeared in national broadcasts, which lead to the playoffs and now in the Super Bowl.”
Smallwood added that “Taylor was visible in the games, and those appearances attracted the attention of the media media of the Media Sports and those media that normally did not cover the NFL.”
In a statement, the senior vice president of the NFL for social, influencer and content marketing Ian Trombetta said that the consumption of social networks of the League saw an increase among women from 13 to 24 years.
The creator of successes has been in 22 games since I went out with the wing closed.
Swift was more recently in the VIP suite in Caesars Superdome in New Orleans for the confrontation of the Super Bowl between Kansas City and Philadelphia.
Although the Eagles trampled the dreams of three turbas from the Chiefs in a 40-22 victory, a source told Page Six that Swift 'could not be more proud' by Kelce.