Lord Coe will require that Elon Musk and Mark Zuckerberg 'classify' the 'pond' life that abuses sports stars in social networks if he becomes president of the International Olympic Committee.
The World Head of Athletics has also promised to find better ways to protect women athletes from the 'cascade of horror' that awaits them when they find fame, following the recent test of harassment of Emma Raducanu.
COE spoke less than two weeks before the presidential elections of the IOC, when Thomas Bach hopes to succeed in the most powerful work of sport.
British athletes Eilish McColgan and Georgia Hunter Bell have spoken this week about the 'dark side' of social networks, which has seen them ashamed of online trolls, and COE wants urgent conversations with technological giants to address the problem.
When asked what his message would be for the owner of X Musk and Facebook and Instagram Chief Zuckerberg said: 'Order this. This is only unacceptable. We have to do a lot of more.
'I have seen the anguish that this has caused. It is life in the pond and I have spoken with many of the female athletes about it. Some of the things, you just want to cry listening to him.
Lord Coe is anxious for an offensive against these women's sports stars on social networks if he becomes president of the IOC
If he becomes the president of the IOC, COE, he wants
“I remember that an athlete told me:” I don't care. “And I said:” You should worry, you should be really angry about these things. “
'What you do not want is for people to only think that you reach the highest level in women's sport and that is what happens. We must not accept it as a kind of standard practice.
'It's not new, but there is only more. There is a great element of social networks that is actually an act of cowardice. He says things that you can probably say because he is anonymous and would not tell him to someone's face.
When asked if he would talk directly with Musk and Zuckerberg, COE said: 'Absolutely. We have to talk. You have the technology there. AI can really be useful for conducting some of these things.
In his work as president of Athletics World, COE has also been working recently to address the issue of gender violence after his ex -boyfriend was killed by his ex -boyfriend of the Uruguayan marathon last year.
The revelation that the Raducanu tennis star was followed by a fanatic obsessed in Dubai has questioned the security of athletes, and Coe said: 'It is vital that women feel that sport is a safe space.
“You can't make young athletes think at the time you get public exposure that this comes to you like a horror waterfall.”
Meanwhile, COE says that he is ready to move the Olympic Games outside his traditional summer slots, insisting that climate change means that the usual July and August window is no longer adequate.
British athlete Eilish McColgan spoke this week about the 'dark side' of social networks
Emma Raducanu's recent harassment test highlighted the problems that the female athlete can face
Coe would welcome an offer from Saudi Arabia by the Olympic Games that, if it succeeds, would mean that the event is held in the winter.
I would also welcome an offer from Saudi Arabia for the games that, if successful, would mean that the event is held in the winter.
“We will have to have a global calendar readjustment,” Coe said. 'That is the only thing we will have to address and we should have done it before.
'With climate change, can we ask athletes much more, even in Budapest or Paris, who are running in August? No, it doesn't work.
COE has already delayed the next two editions of the World Athletics Championship, in Tokyo this year and Beijing in 2027, to September.
The Olympic Games were last held in September in 2000 in Sydney. But Coe would be happy that the games are even later if Saudi won the offer for 2040, such as the FIFA 2022 World Cup in Qatar moved to November and December.
“We had a World Cup in Qatar, which was possibly the most successful,” he said. “We had the world championship in Qatar that were fine in October and, in terms of performance of the athlete, they were the best of all.”
The next Olympic Games are in Los Angeles in July 2028, which will require Coe to work closely with Donald Trump. When asked if he would be happy to deal with the divisive president of the United States, he said: 'Yes. I can't believe that I don't want these games to be a great success.
'The games are bigger than any individual. It is not a landscape that is foreign to me. I have had some really fighters in host cities with political leaders.