Kim Kardashian has a new Number One Girl – the SKIMS co-founder just revealed BLACKPINK's rose is the face of her brand's Valentine's Day campaign… encouraging the singer to rock sexy pajamas for the occasion.
The “APT.” hitmaker posed for the camera and showed off a variety of vacation outfits from the upcoming release… from slip dresses to tank tops and camis.
While Skims has collaborated with a ton of notable names in the past, joining forces with Rosé marks a major transition into K-pop for the business mogul…as she's one of the genre's biggest acts right now.
Not only did she release her debut album in October, she Lead single with Bruno Mars exploded on YouTube… and currently has 923 MILLION views. In other words, Kim K knows when to strike when the iron is hot.
Kardashian justified the decision to work with the 27-year-old by saying that the musician's “elegance and energy” perfectly embodied the V-Day campaign.
As for Rosé, she said it was special that her number was called for the appearance … since V-Day is just a few days after her birthday and the clothes make her feel “confident and beautiful.”
SKIMS
For the global girl group, that's par for the course – all members have landed huge deals with brands like Louis Vuitton, Chanel, Dior, YSL… and now Skims.
Just like Rosé says in her song, “Sleep tomorrow, but go crazy tonight”…and apparently she'll be catching those Zs comfortably in her new Skims.