The shirt brand behind some of football's most iconic kits has filed for BANKRUPTCY and is set to end all partnerships after financial collapse.


  • The kit manufactured by the brand that Maradona used when he produced 'Hand of God'
  • Aston Villa, Chelsea and Man City were among the English clubs that sponsored
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Le Coq Sportif reportedly filed for bankruptcy and ended all of its partnerships as a result.

The French brand is one of the most iconic names in sportswear and has sponsored several big countries and clubs over the years.

However, it is now on the brink of financial collapse after being subjected to a judicial restructuring procedure by the Paris Commercial Court, according to the Sun.

Parent company Airesis said: “Le Coq Sportif relies on this procedure to respond to the challenges facing the brand while protecting its 330 employees and hundreds of indirect jobs.”

Le Coq Sportif has received a £10.5m emergency loan from the government in 2023 after struggling in recent years.

They have also been in a legal battle with the French Rugby Federation over alleged unpaid sponsorship fees of £4.5m.

Le Coq Sportif reportedly filed for bankruptcy and ended all of its partnerships as a result.

The French brand produced Argentina's iconic uniform for the 1986 World Cup.

Le Coq Sportif reportedly filed for bankruptcy and ended all of its partnerships as a result.

The brand also sponsored Aston Villa when they won the European Cup in 1982.

The brand also sponsored Aston Villa when they won the European Cup in 1982.

Manchester City kits were produced by Le Coq Sportif from 2007 to 2009.

Manchester City kits were produced by Le Coq Sportif from 2007 to 2009.

Before the rise of companies like Adidas, Nike and Puma, Le Coq Sportif occupied a large space in the world of kit manufacturing.

The brand produced iconic kits in the 1980s for the likes of Tottenham, Chelsea, PSG, Santos and Aston Villa, who won the Champions League under the sponsorship of Le Coq Sportif in 1982.

The most memorable of all was the light blue and white Argentine jersey worn by Diego Maradona when he produced the infamous 'Hand of God' en route to winning the 1986 World Cup.

Le Coq Sportif took over English football in the 1990s, having sponsored teams such as QPR, Sheffield United and Bournemouth, and even made kits for Manchester City and Stoke in the late 2000s.

To this day, they still make kits for several clubs, including French duo Nice and Troyes.

Most recently, the brand teamed up with Pigalle Stéphane Ashpool to design some of France's official sportswear for the Paris Olympics.



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By Kevin Rogers

Kevin is a seasoned sports journalist with 15 years of experience covering major leagues, including the NFL, NBA, and MLB. His dynamic commentary and expert game analysis connect with fans across all sports, ensuring reliable and engaging coverage. Phone: +1 (212) 574-9823

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