Aj Brown opened the cover of his favorite book, 'Inner Excellence', after scoring a touchdown during the second quarter of the Super Bowl 2025 against the Kansas City Chiefs.
Brown lifted the Eagles 24-0 just before part time in a Touchdown capture by Jalen Hurts, with him reading moments after sitting at the bank.
Brown first caught attention to read 'Internal Excellence' during the team's team victory over the Green Bay Packers last month.
He saw the open receptor of the Eagles, arguing with his chief coach, Nick Sirianni, a few minutes before entering the annotation zone.
While Brown was reading, Sirianni approached him and softened things, both with great smiles on his faces with the dominant lead.
The Eagles led 24-0 in the half time with little resistance of the chiefs.
Aj Brown opened the cover of his book, 'Inner Excellence', after scoring a touchdown
Brown placed the Eagles 24-0 just before part time in a TouchDown capture by Jalen Hurts
The author of 'Inner Excellence', Jim Murphy, was invited to an Eagles practice after Brown was seen reading his book.
The novel shot in sales after being in the hands of Brown last month. It became the best -selling novel on Amazon for days.
Brown said last month that brings Jim Murphy's 'Interior Excellence' to each game. After the victory against Green Bay, the open receiver showed his copy of the novel, with outstanding and underlined passages.
The book had also seen a lot of wear, apparently demonstrating that Brown's story was true.
“It gives me a feeling of peace,” Brown said about reading the book during the games. “That is a book that I bring every game.”
One of those steps that Brown has stood out in Murphy's book talks about where someone's approach should be.
'We are so hard with ourselves, amplifying all our failures and regrets, that we neglect what is still possible: a life of freedom, a field with deep satisfaction, joy and trust, regardless of circumstances. We are all human, with the same deep desires and concerns.