Bill Simmons went viral on social media after attending WWE Raw on Monday night when fans saw him in the background on television while Nikki Bella was featured on Netflix.
Newly single Bella, 41, glamorously dressed in a strapless red top and matching pants, appeared on the broadcast and danced for the cameras before blowing a kiss and wave.
But in the background was Simmons, and fans saw the sports analyst trying not to look at WWE Hall of Famer Bella while she danced.
“Why does he end up staring into the abyss like a serial killer?” wrote one fan on X in response to the viral clip.
Another said: 'Veteran discipline. Billy made sure not to appear on TV and make memes of him. Good job.'
“My boy was LOCKED with his eyes forward once he caught the camera,” another fan wrote about the clip.
Bill Simmons went viral for looking forward while Nikki Bella danced for the cameras in WWE
The glamorous WWE star, 41, was featured on the Netflix broadcast of WWE RAW
The 'Sports Fails' BricksCenter account also posted the clip and joked: 'Bill Simmons was fighting for his life.'
Simmons, 55, appeared to be sitting with his son Ben at the event. He and his wife Kari have two children together.
Bella, meanwhile, was in WWE for 15 years, retiring in 2022 following her run alongside her sister Brie, with the sisters competing as 'The Bella Twins'.
Her appearance Monday in California was also one of her first major public events since her divorce last year from ballroom dancer Artem Chigvintsev.
The split ended when Chigvintsev was arrested on domestic violence allegations in August after an apparent incident with Bella in Napa, California. The following week, they both filed for divorce.
But once their separation was complete, the allegations were dropped. The couple has a four-year-old son, Mateo.
Bella, whose real name is Nikki Garcia, had a rep tell US Weekly last November: 'Nikki and Artem have resolved their divorce and will not be going to court.
'Both parties decided to drop the domestic violence restraining orders against each other in an effort to move on with their lives and effectively co-parent their son.
'Nikki's number one priority has always been her son and the privacy around it. “She is grateful for all the love and support she has received during this difficult time.”