Comcast NBCuniversal has secured the US rights to transfer Olympic Games by 2036 with an agreement of 3 billion US dollars.
The New Deal, which is terminating this year, consolidates Comcast's long -standing partnership with the International Olympic Committee and gives the Philadelphia Media Giant the extended digital rights for its radio and streaming platforms, including NBC and Peacock.
With the expansion, which was announced on Thursday, NBCuniversal was closed to the right to cover the Winter Olympics in Salt Lake City in 2034 and the summer games two years later at a venue that was still to be determined.
The deal is the key to the IOC, since the organization based in Switzerland is strongly dependent on income from ComCast in order to maintain financial security in order to stage the Olympic Games and Paralympics games.
ComCast wanted to consolidate his connections to the Olympic Games because live sports are increasingly critical of the survival of channels in streaming age. The company also endeavored to determine the extended streaming rights for the next three Olympic Games that were part of the previous pact.
The deal takes place less than six months after the fully successful Olympic Games in Paris in Paris.
NBCuniversal's reporting from Paris achieved an average of 67 million viewers a day on the entire show, cable and streaming platforms. The fans flocked more than 23 billion minutes from NBCuniversals Paris 2024 reporting, led by Peacock, an enormous increase in streaming views for the disappointing Tokyo games.
“This agreement with Comcast is groundbreaking because it goes far beyond the traditional media law contract that we have said goodbye to our esteemed partner for many years,” said IOC President Thomas Bach in a statement.
NBC depicted 19 Olympic Games with Tokyo in 1964. It has broadcast the last 13 editions more than any other US media company.
Keeping the Olympic Games at NBC has had a priority for the Comcast Chairman and CEO Brian Roberts for a long time. ComCast also offers business products for the IOC as part of its role as an Olympic ring holder.
“It is our honor to continue to provide the full power of the specialist knowledge of our company in the creation and distribution of content that are connected to the Americans and to offer the IOC even more innovative technological support and solutions,” said Roberts in the explanation.