Minnesota head coach PJ Fleck likely headed straight to the showers following his team's Mayo Bowl victory over Duke on Friday night, after becoming the latest recipient of the game's annual tradition .
As is customary immediately after the game, the coach of the winning team bathes in mayonnaise in front of the television cameras, and this year it was the Golden Gophers' turn.
Minnesota beat the Virginia Tech Hokies 24-10 in Charlotte, prompting Coach Fleck to sit down for the postgame ceremony.
While others have caused anger by choosing to leave their hats on to get wet, Fleck accepted it by taking off his own and taking the full force of the mayonnaise on his bald head.
In another twist to the norm, the 2025 mayonnaise came from a 'secret celebrity', quickly revealed to be rapper Flavor Flav.
In a clip that went viral on social media, Fleck can be seen jokingly putting on a shower cap for the festivities, before being booed by the crowd and ripping it off to take the full force of the blow.
PJ Fleck took it easy after being doused with mayonnaise after Duke's Mayo Bowl.
The Minnesota coach on Friday became the latest recipient of the game-winning tradition.
Then he sits down and the mascot, Flavor Flav, and a couple of helpers lift the bucket of mayonnaise over his head and cover him from head to toe.
Amusingly, Fleck then got dirty with several others by hugging both the mascot and ESPN reporter Harry Lyles Jr.
During the game, Flavor Flav kept his identity a secret by dressing as Tubby, Duke's Mayo mascot.
The Golden Gophers head coach was quickly given a towel to calm down afterward.
His players couldn't believe their eyes as they witnessed the ugly moment in Charlotte.
Fleck is the fourth mayonnaise-drenched coach since the Belk Bowl became Duke's Mayo Bowl in 2020.
He joins South Carolina's Shane Beamer, Maryland's Mike Locksley and West Virginia's Neal Brown to “enjoy” the now-annual tradition.
In the first Mayo Bowl of 2020, Wisconsin's Paul Chryst missed the honor due to concerns from Bank of America Stadium about mayonnaise being spilled on the field.