Located on the outskirts of the notorious Red Light of Hamburg known as Reepperbahn, the FC St Pauli is not its average football club.
While they create a lot of noise through fan activism both during and far from the matches, with the bands of Che Guevara and the communist slogans in abundance, St Pauli are not used exactly for the Center for Care in the field.
After they previously sat at the second level of German football for more than a decade, they are now the only club in their area currently in the Bundesliga, with their historically more successful hungry arch
Despite their current success, they have received strong criticism from some sectors for being too called Hipster Club, while facing accusations that they do not remain faithful to their left -wing roots by taking full advantage of the additional commercial opportunities that come with a greater success.
In fact, his decision in November 2024 to leave X, previously Twitter, where the best clubs attract millions of fans with news, updates and live scores, took many people by surprise.
When publishing a statement at that time, the club said he decided to retire from the site because Elon Musk made him 'an hatred machine' since he bought the social media platform.
FC St Pauli is not his average football club when it comes to owners and fans
The Hamburg -based team attracted attention worldwide when they joined Borussia Dortmund to present a banner that reads 'refugees' welcome before the two parties played a friendly game in 2015
While they create a lot
St Pauli, the former employers of Brighton coach, Fabian Hurzeler, also stressed that Musk was “a main sponsor of the Trump campaign” and his intention to use X to generate support for the elections of the current president of the United States.
They have also fun and have been qualified as 'Wake' by acts such as delivering Bratwurst in trains directly to fans.
While St Pauli no longer participates in that particular initiative, a rejuvenation post in X from Away Days football days saw the delivery service criticized as “awake without meaning.”
Hamburg -based team attracted further attention around the world when they joined Borussia Dortmund to present a banner that reads 'The refugees welcome' before the two parties played a friendly match in 2015.
This was following the influx of refugees of that year, which saw that around 1.3 million people arrived in Germany after fleeing the war in countries like Syria and Afghanistan.
The club's position is still relevant to this day, and the German elections arrived on Sunday after the collapse of the country's coalition government under Foreign Minister Olaf Scholz.
The Alternative Alternative Skins Party of the extreme right of Germany (AFD) has requested that the borders be closed and that the family reunification is eliminated for asylum seekers.
Several other parties have also requested more strict measures on migration, after incidents that resulted in attacks on crows in public spaces.
The club has a long history of support, such as LGBT+ problems
Although they previously sat at the second level of German football for more than a decade, they are now the only Hamburg club currently in the Bundesliga
An example of this occurred in December, when a psychiatrist born in Saudi Arabia led to a Christmas market in the eastern city of Magdeburg, killing five people.
Without being upset by the level critic in St Pauli, Die Kiezkicker has chosen not to sell the names of their stadium and no longer accept money from the betting companies.
There are plans for the Millerntor-Station roof to be covered with solar panels overlooking the club that is a completely sustainable operation.
But if you cannot generate income through a name rights agreement for your stadium, what other way can it be done?
In November, St Pauli chose to sell stadium actions to its members and fans, with each individual action with a price of € 850 (£ 700) and saw the club describe the initiative as' based on the basis, democratic, sustainable and crisis' ' .
This is in the middle of the backdrop of having to compete in a division that can lack the successful commercial agreements of the Premier League, but has numerous owners rich to compensate for that.
Bayer Leverkusen has been helped to be successful by supporting the homonymous company of Bayer Pharmaceutical Products, Wolfsburg is owned by the Volkswagen and RB Leipzig car manufacturer that have the support of the Giant of Austrian sodas Red Bull.
In November, St Pauli chose to sell stadium actions to its members and fans, with each individual action with a price of € 850 (£ 700)
Hoffenheim could even get up from the ashes of the fifth division under the owner of SAP Dietmar Hopp, although he returned the club to the 50+1 model directed by fans in November 2023.
They have served admirably in their first season in the highest category since 2011-12, sitting seven points from the descent places with 12 games to play.
It is likely that the team will be rewarded in due time, with the perspective of a derby in the superior division of Germany, since Hamburg is currently in automatic promotion places of the 2. Bundesliga.
In the landscape of modern football, where money often speaks to the point of chewing the ear, San Pauli intends to achieve success in its own way, every step of the road.