With a dozen days until the Kansas City Chiefs and Philadelphia Eagles face the Super Bowl Lix, it is Fox who is emerging as the great winner on February 9 in New Orleans.
The network has sold at least 10 points of 30 seconds on Super Bowl Sunday for more than $ 8 million each, two people familiar with the matter have said. Dailymail.com has communicated with Fox and Fox Sports spokesmen to obtain confirmation.
The specific price for 30 seconds may vary according to placement and other factors. But in a gain call in November, the CEO and heir of Rupert Murdoch, Lachlan Murdoch, said the advertising space had been exhausted in 'record prices'. Last year, it was a 30 second place for around $ 7 million.
The demand for advertising space was robust this year, said Mark Evans, executive vice president of Fox Sports advertising sales, with advertising space in November and a waiting list for marketing specialists ready to carry the space of anyone who retired.
The Super Bowl is a hot ticket for advertisers because the live audience is very large. Last year, it is estimated that 123.7 million spectators tuned the game, according to Nielsen.
Evans said that the combination of ads categories for the most part includes the usual suspects: drinks, snacks, technological companies and telecommunications. It will focus on AI in more commercial, he said, and a little more pharmaceutical companies that announce this year.
The Fox transmission stand will consist of Kevin Burkhardt (left) and Tom Brady (right)
This image provided by Budweiser shows the next company spot lix of the company
Lachlan Murdoch (seen with his father Rupert in 2018) has boasted a strong ads demand
A category that is below are films promotions and streamers. Another traditionally large category for the Super Bowl, car manufacturers, sat mainly after a difficult year in the sector, with only the appearance of Jeep and Ram of Stellantis.
California forest fires in January made the game less predictable than usual. State Farm retired from his planned advertising to focus on fires. And some other advertisers faced production delays. But Evans said that accommodations were made whenever it was done.
'These are unique circumstances. … So we are being as service as possible to try to make sure that everyone can do what they need to do, '' he said. “But what is more important, you know, do not put themselves or anyone else in danger.”
Advertisers are expected to begin to launch their ads in the days before the game. One of the first ads to debut was an ad for Budweiser, which will not be broadcast nationwide, but will be broadcast in some regional markets, with a Clydesdale foal that helps make a beer delivery.
Another Anheuser-Busch brand, Michelob Ultra, also launched its announcement, which shows Willem Dafoe and Catherine O'Hara as pickleball scammers.
The Teasers have abounded this year, including one of Hellmann that suggests a meeting between the characters of Meg Ryan and Billy Crystal in 'When Harry Met Sally', an Uber Eats Teaser starred glasses.