A shocking video has emerged from the moment when the general manager of the Philadelphia Eagles Howie Roseman was beaten in the head by a can of beer during the Friday super bowl parade on Friday.
Roseman, 49, owned the moment, turning viral for having an unpleasant cut on his forehead after the blow but still posing for the cameras while a large cigarette swelled.
But it is understandable that the video shows the great concern that there was from the moment the can hit him for the first time.
Roseman faced the other way at that time and did not see him coming. As the video shows, when the can hits him in the head, he immediately bends down holding his face.
There were two women standing near him who watched with concern as he stayed down holding his head. From there, the video stops, but judging by the cut in his head, there would have been an unpleasant blood flow from that moment.
Roseman was clearly determined not to let him spoil such a transcendental day.
Howie Roseman stayed with an unpleasant cut on her forehead after being hit by a beer can
A video of the worrying moment that Roseman received the blow to the head has emerged
But he did not let his day be ruined, telling Eagles fans in the defeat of the parade: 'Sando bleeding for the city'
A fan who shared the video of the incident commented: 'Howie Roseman bleeds for this city. He took a can of beer to the dome and was celebrating again 30 seconds later.
Shortly after, Roseman was photographed later posing for the cameras with a cigar, showing the wound.
When he went to the crazy multitude of Eagles fans at the end of the defeat of the parade, with the Lombardi trophy in his hands, Roseman shouted: 'Sando bleeding for this city! Go to the Eagles!
The Eagles beat the Kansas City Chiefs 40-22 last Sunday in New Orleans for their second Super Bowl title.
While the wild scenes of the celebration are developed on Friday, Star Eagles corridor, Saquon Barkley, said: 'Every time I think Philly cannot take it to another level, they take it to a completely different level.
'Words cannot describe it. I could be having fun too much. It definitely exceeded expectations. Man, we have the best fans in the world.
'We all sacrifice our ego and focus on winning a championship and we did. I came here and I couldn't imagine being elsewhere.
'You can't invent it. Sunday was incredible (beating the Chiefs). You start thinking about the future, but still helps you live at the time. They go to the birds!