The inaugural season of Unrivaled is not proving a hit with basketball fans after the new women's three-on-three league announced disappointing viewing figures for its opening night.
Clark, who brought unprecedented attention to women's basketball during her rookie WNBA season in 2024, opted out of the breakaway competition during her offseason despite being offered a staggering $1 million to do so. .
And after the Indiana Fever superstar opted not to sign up, Unrivaled ultimately paid the price.
According Reception sportsFriday's opening night peaked at an average of just 364,000 viewers on TNT Sports and truTV, well below what the WNBA recorded in 2024.
An average of 1.19 million viewers tuned in to ESPN during the WNBA regular season, though primarily to watch Clark in action for the Fever.
The year before she entered the big leagues, an average of 505,000 viewers watched the top level of women's basketball in the US on ABC, ESPN and CBS.
More to follow.